How ready is your book to build your business?
2 minutes. 8 questions. A personalized breakdown of where your book idea is strong and where it needs work before it can start real conversations.
2 Minutes to Clarity
Most business books sit on a shelf collecting dust. Yours doesn't have to.
You know a book would help your business. You've probably been thinking about it for months, maybe years. But knowing you should write one and knowing how to make it actually generate leads are two very different things.
After helping more than 1,200 business owners turn their book ideas into reality, we've found the gap between a book that builds your business and one that just sits there usually comes down to a few specific things.
This assessment covers the 8 areas where business books either connect with the right people and start conversations, or fall flat. You'll get a personalized analysis showing where your approach is strong and what to focus on first.
The scorecard is for you if...
- You've been thinking about writing a book for months but haven't started
- You started writing but stalled because the scope kept growing
- You have a book but it's not generating the leads you expected
- You know your expertise is valuable but can't figure out how to package it
- You want a book that starts conversations, not one that just looks good on a shelf
Why most business books collect dust instead of leads
Writing a book without a specific audience and a clear plan is like building a store on a street with no foot traffic. You'll learn the foundation that makes everything else work.
The title and sub-heading test that predicts whether people will request your book
If your title wouldn't work as a Google ad headline, it's not clear enough. You'll learn the five title formulas that consistently compel people to say 'I want that.'
Why your back cover matters more than your content
The back cover is the second most-read page of any book. Most people waste it on a bio. You'll learn how to use it to give readers a compelling next step at every stage.
The constraints that separate finished books from forever projects
Scope, distractions, and deadlines. Without all three, your book is a hobby project. You'll learn how to set constraints that make finishing almost inevitable.
Stuart Bell
Stuart Bell has helped more than 1,200 business owners turn their expertise into books that build their businesses. As co-founder of 90-Minute Books with Dean Jackson, and founder of Brutal Guides and ScoreFunnels.ai, he's focused on simple, fast, and effective ways to start more active conversations with clients.
Read more about Stuart →The Framework
What the assessment covers
The books that consistently turn readers into leads and leads into clients have 8 things working together. Most have two or three. This assessment shows you which ones you have in place and which to focus on first.
Specific Target Audience
Everyone is no one. Your book needs to speak to a specific person with a specific problem.
The books that generate leads are written for one specific person with one specific problem. When your content speaks directly to that person, everything else gets easier.
A Title that Resonates
The number one job of your book is to be clear and make it easy for people to say 'I want that.'
Your title is the most important marketing copy you'll write. It needs to work as a link in an email, a social post, or a cover image online. Clever doesn't convert. Clear does.
An Amplifying Sub-heading
Your sub-heading has one job: amplify the title. That's it.
The most common mistake is using the sub-heading to add new ideas, promote yourself, or broaden appeal. It should do one thing: make the title's promise stronger.
A Minimum Viable Commitment Call to Action
Your back cover is the second most important page. Its job is to give readers a compelling next step.
Most people waste their back cover on a bio or a pitch. The readers who reach it are already interested. Give them a clear, low-commitment next step for wherever they are in their journey.
A Purposeful Outline
Your Table of Contents should act as signposts from your title's promise to your call to action.
Your outline is both a guide for writing and a filter for what to include. It becomes your Table of Contents, and readers should see a clear path from the promise of the cover to the next step.
Value-Driven Content
People don't care how much you know until they know how much you care.
The trap is writing to prove how much you know rather than writing to help. The books that generate leads give everything away. Trust comes from generosity, not from holding back.
Beneficial Constraints
Without clear constraints, weeks turn into months and years. Less is more.
The enemy of done isn't poor planning. It's the absence of constraints. Scope, distractions, and deadlines are the three things that separate finished books from forever projects.
Beyond Your Book
If you build it they might come. But having a plan means they definitely will.
The book isn't the product. It's the start of a conversation. The actions you take outside the pages, from follow-up emails to landing pages to long-term nurture, are what make your book a business tool.
Free Book
Your assessment shows where you stand. This book shows what to build.
120 pages covering every part of creating a book that builds your business. The audience, the title, the content, the call to action, and the plan that makes it all work together. Written by Stuart Bell, who's helped 1,200+ business owners do exactly this. It's free.
Get the Free BookGot Questions?
Common questions
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No. This works whether you have a finished manuscript, a half-started draft, or just an idea you've been thinking about. The assessment covers all 8 areas regardless of where you are in the process.
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A personalized breakdown of where your book idea is strong and where it needs attention. Not a generic score. A specific analysis connecting patterns across your answers, with the single biggest thing to focus on first.
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Completely free. No credit card, no hidden charges. We'll send it straight to your email.
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About 120 pages. Most people read it in one or two sittings. Each chapter covers one pillar, so you can jump straight to the ones most relevant to your situation.
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Very useful. Many people who already have a book discover why it's not generating the conversations they expected. The 8-pillar framework shows you exactly where your current book has gaps and what to prioritize.
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Your results will be displayed immediately, and you'll get an email within a few minutes with your results link. After that, we'll send a short series of practical follow-up tips related to your book project. Unsubscribe anytime.